Overview

Key Benefits

• Identify High-Performing Keywords: Discover top search terms relevant to your products.
• Competitor Insights: Analyze how your brand ranks against competitors for popular searches.
• Optimize Listings & Ads: Improve product titles, descriptions, and PPC campaigns using data-driven keyword strategies.
• Consumer Trends: Track seasonal and emerging trends to align inventory and marketing efforts.
• Boost Organic & Paid Performance: Enhance search visibility and conversion rates by focusing on high-impact keywords.

Report Details

• Report Name: GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT
• Data Source: Available as a data share from our BigQuery to yours.
• Access Format: Provided as a view; processing costs are borne by the client.
• Time Periods: Available as daily and weekly reports.
• Historical Data: Covers all marketplaces with at least 18 months of historical data.
• Pricing:
  • Base fee: $100 per month
  • Additional cost per marketplace: $25 per marketplace
  • Example: If an account includes 5 marketplaces, the total monthly cost would be:
    • $100 (base fee) + (5 × $25) = $225 per month

Why We Use Data Sharing

• The dataset is huge, making direct API calls impractical.
• The dataset is identical for all brands within a single marketplace.
• Direct API calls could fetch up to 12 million rows, leading to system overload and increased costs.
• Instead, we parse historical and incremental data dumps from the backend to optimize performance and minimize costs.

Field Descriptions

• Search Term – The keyword customers searched for on Amazon.
• Search Frequency Rank – The ranking of the search term based on frequency.
• ASIN – The unique Amazon Standard Identification Number of a product.
• Click Share – The percentage of total clicks for that search term that went to a specific ASIN.
• Conversion Share – The percentage of total conversions for that search term that went to a specific ASIN.

Daily vs. Weekly Reports

1. Daily Report

• Covers one specific day of search activity.
• Provides more granular insights into short-term search trends.
• Useful for tracking daily fluctuations, campaign impacts, or seasonal trends.

2. Weekly Report

• Aggregates data over seven days (Sunday–Saturday).
• Offers smoother trend analysis, reducing daily volatility.
• Better for long-term strategy planning and identifying consistently top search terms.

Access Requirements

1. Do you need access to the daily or weekly report? (We recommend weekly for better trend analysis.)
2. Which marketplace(s) do you need access to?
3. Your BigQuery service account details so that we can grant Data Share access to your BigQuery-associated email ID.

Next Steps

1. Confirm the required details listed above.
2. Once approved, we will set up Data Share access to your BigQuery account.
3. If you have any questions on pricing, we can connect you with our sales team.