Pulse Change Log 2025

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Explore all the new features, enhancements and changes made to Saras Pulse in 2025 below:

8th September 2025 

Enhancements: Navigation and Dashboard Status

Section Details
Purpose To simplify how users track dashboard readiness and access dashboards more efficiently.
What changed?

The following improvements have been introduced:

1. Dashboard Status 
Users can now see the status of individual dashboards inside a feature and take action based on the dashboard status.  Any dashboard that is not active or source is not connected to fuel that dashboard will be highlighted with the respective Dashboard status.

Dashboard status:

Yellow:  Dashboard is in progress. The source has been connected, the presentation table is being prepared, and the dashboard will be ready soon.

Red: Relevant sources required to activate the dashboard have not been connected. Users will see which specific sources need configuration to enable the dashboard.

  This ensures users can easily track the readiness of each dashboard and take actions where needed.

2. Extra step removed while accessing dashboard

Previously, clicking on a feature displayed a list of dashboards, requiring an additional selection before entering one.

 

Now, when users click on a feature, they are taken directly to the first dashboard in that feature. From there, they can use navigation controls to switch between dashboards effortlessly.


 

16th July 2025 

Enhancements: Navigation and Feature Tray

Section Details
Purpose To make navigation more intuitive and give users quicker access to features and dashboard.
What changed?

The following improvements have been introduced:

  1. A new Features panel
  2. A shortcut to quickly add new features
  3. Settings moved into the profile menu

Details:

1. Features Panel
A new panel has been added where users can view all activated features, organized by use case. Each feature also displays its current status to help with setup and monitoring.

Feature status indicators:

  • Green: All dashboards within the feature are active.
  • Yellow: At least one dashboard within the feature is still being set up, meaning source has been connected and dashboards are getting ready. 
  • Red: Relevant sources for at least one dashboard in the feature has not been connected.  

This ensures users can easily track the readiness of each feature and take actions where needed.

 

2. Shortcut to Add Features
Users can now add new standard features by clicking the “+” icon. This launches a three-step journey:

  • Select the use case
  • Choose features to activate
  • Connect sources to activate the chosen feature

Once activated, the new feature will appear in the Features panel. This makes it easier to expand functionality as the product catalogue grows.

 

3. Settings Moved to Profile Menu
To optimize space and prepare for future modules (like RBAC and Preferences), the Settings option has been moved into the profile menu.


23rd May 2025 

New Features Launch: Role-Based Access Control (RBAC)

Section Details
Purpose To give organizations greater control over who can access specific features, dashboards, and brands within Pulse, enhancing security and flexibility.
How It Works

Two roles have been introduced: 

 

  • Org Admin: Full access to all features, brands, and dashboards. Multiple Org Admins can be assigned per company. 
  • Viewer: View-only access to selected brands and dashboards, ideal for agencies sharing insights with clients in a controlled way. 

 

Currently, role assignments are managed via a provided RBAC User Access Sheet. The Customer Success team will handle backend setup and send invites with the specified access.

Impact Organizations can now manage user permissions more precisely, improving security and enabling tailored access for different team members and external partners.
User Action To assign roles, create a copy and fill out the RBAC User Access Sheet. Then share it with our Customer Success team. 

22nd May 2025 

New Source Added: APPLOVIN

Section Details
Category  Marketing 
Features Fuelled Marketing Datasets
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

14th May 2025 

New Source Added: Tiktok Ads

Section Details
Category  Marketing 
Features Fuelled Tiktok ads Datasets
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

6th March 2025

New Features Launch: Feature Addition Flow

Section Details
Purpose To ensure users have the flexibility to add important features even after onboarding, allowing their setup to evolve as their needs change.
How It Works

Users can access a dedicated flow from the homepage at any time after onboarding. Just click on “Activate New Feature” on the home page. 

This flow allows them to select additional use cases, features, and data sources—mirroring the brand onboarding experience. Any feature selected in this flow will be added to the user's list of feature and can be seen on the Navigation bar.

Impact Users can easily discover and enable new features and dashboards, keeping their Pulse experience relevant and comprehensive as their business requirements grow or shift.
User Action No action is required unless users want to add new features. To do so, simply access the feature addition flow from the homepage whenever needed.

27th March 2025 

New Source Added: SKIO

Section Details
Category  Subscription Management
Features Fuelled Customer Cohorts
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

New Source Added: Blotout EdgeTag

Section Details
Category  Pixel
Features Fuelled Attribution
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

26th February 2025

New Feature Launch: Personalized Onboarding Flow for Brands

Section
Details
Purpose
To provide a more tailored onboarding experience for brands by allowing them to select relevant use cases and activate only the features they need.
How It Works
During onboarding, users select use cases (sales, marketing, product, customer, etc.) and activate features within each use case. Each feature comes with a set of dashboards, and only the selected features will be visible in the UI.
Impact
Brands now enjoy a personalized onboarding process, seeing only the features and dashboards that matter to them, resulting in a cleaner and more relevant user interface.
User Action
No action required for users who have already completed onboarding. New brand users will experience the updated onboarding flow automatically.

Enhancements: New UI for Brands

Section Details
Issue The old Pulse UI was single-tiered—all dashboards were visible to users regardless of their interests or needs. This made it difficult for users to focus on the dashboards most relevant to them.
Solution

The product has been restructured into a three-tier hierarchy:

 

  1. Use Case:
    A broad, purpose-driven category representing the primary objectives or challenges that e-commerce brands seek to address with the solution. Examples include Marketing, Sales, Customers, and Attribution. Each use case contains a set of related features tailored to those specific goals.
  2. Features:
    A functional module within a use case, designed to solve particular business needs or deliver actionable insights. Each feature typically encompasses a collection of dashboards that provide detailed analysis and reporting.
  3. Dashboards:
    A visual interface that consolidates, organizes, and displays key metrics and insights. Dashboards enable users to monitor performance, spot trends, and make informed, data-driven decisions quickly and effectively.

 

Example:

Marketing Use Case has the following Features and Dashboards 

 

Customers Use Case has the following Features and Dashboards 

Impact Users can now select and view only the activated use cases, features, and dashboards, resulting in a more personalized and relevant product experience. The interface is cleaner and easier to navigate, especially for brand users.
User Action

No action is required from users. The new hierarchy is automatically applied to brand users, particularly those who select "Brand" during onboarding. New brand users will see the updated three-tier hierarchy by default.