Pulse Change Log 2025

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Pulse Change Log 2025

Explore all the new features, enhancements and sources added to Saras Pulse in 2025 below:

23rd May 2025 

New Features Launch: Role-Based Access Control (RBAC)

Section Details
Purpose To give organizations greater control over who can access specific features, dashboards, and brands within Pulse, enhancing security and flexibility.
How It Works

Two roles have been introduced: 

 

  • Org Admin: Full access to all features, brands, and dashboards. Multiple Org Admins can be assigned per company. 
  • Viewer: View-only access to selected brands and dashboards, ideal for agencies sharing insights with clients in a controlled way. 

 

Currently, role assignments are managed via a provided RBAC User Access Sheet. The Customer Success team will handle backend setup and send invites with the specified access.
Impact Organizations can now manage user permissions more precisely, improving security and enabling tailored access for different team members and external partners.
User Action To assign roles, create a copy and fill out the RBAC User Access Sheet. Then share it with our Customer Success team. 

22nd May 2025 

New Source Added: APPLOVIN

Section Details
Category  Marketing 
Features Fuelled Marketing Datasets
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

14th May 2025 

New Source Added: Tiktok Ads

Section Details
Category  Marketing 
Features Fuelled Tiktok ads Datasets
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

6th March 2025

New Features Launch: Feature Addition Flow

Section Details
Purpose To ensure users have the flexibility to add important features even after onboarding, allowing their setup to evolve as their needs change.
How It Works

Users can access a dedicated flow from the homepage at any time after onboarding. Just click on “Activate New Feature” on the home page. 

This flow allows them to select additional use cases, features, and data sources—mirroring the brand onboarding experience. Any feature selected in this flow will be added to the user's list of feature and can be seen on the Navigation bar.
Impact Users can easily discover and enable new features and dashboards, keeping their Pulse experience relevant and comprehensive as their business requirements grow or shift.
User Action No action is required unless users want to add new features. To do so, simply access the feature addition flow from the homepage whenever needed.

27th March 2025 

New Source Added: SKIO

Section Details
Category  Subscription Management
Features Fuelled Customer Cohorts
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

New Source Added: Blotout EdgeTag

Section Details
Category  Pixel
Features Fuelled Attribution
User Action Connect the mentioned source to enable reporting for the Features mentioned above. 

26th February 2025

New Feature Launch: Personalized Onboarding Flow for Brands

Section
Details
Purpose
To provide a more tailored onboarding experience for brands by allowing them to select relevant use cases and activate only the features they need.
How It Works
During onboarding, users select use cases (sales, marketing, product, customer, etc.) and activate features within each use case. Each feature comes with a set of dashboards, and only the selected features will be visible in the UI.
Impact
Brands now enjoy a personalized onboarding process, seeing only the features and dashboards that matter to them, resulting in a cleaner and more relevant user interface.
User Action
No action required for users who have already completed onboarding. New brand users will experience the updated onboarding flow automatically.

Enhancements: New UI for Brand Use

Section Details
Issue The old Pulse UI was single-tiered—all dashboards were visible to users regardless of their interests or needs. This made it difficult for users to focus on the dashboards most relevant to them.
Solution

The product has been restructured into a three-tier hierarchy:

 

  1. Use Case:
    A broad, purpose-driven category representing the primary objectives or challenges that e-commerce brands seek to address with the solution. Examples include Marketing, Sales, Customers, and Attribution. Each use case contains a set of related features tailored to those specific goals.
  2. Features:
    A functional module within a use case, designed to solve particular business needs or deliver actionable insights. Each feature typically encompasses a collection of dashboards that provide detailed analysis and reporting.
  3. Dashboards:
    A visual interface that consolidates, organizes, and displays key metrics and insights. Dashboards enable users to monitor performance, spot trends, and make informed, data-driven decisions quickly and effectively.

 

Example:

Marketing Use Case has the following Features and Dashboards 

 

Customers Use Case has the following Features and Dashboards 
Impact Users can now select and view only the activated use cases, features, and dashboards, resulting in a more personalized and relevant product experience. The interface is cleaner and easier to navigate, especially for brand users.
User Action

No action is required from users. The new hierarchy is automatically applied to brand users, particularly those who select "Brand" during onboarding. New brand users will see the updated three-tier hierarchy by default.

 

 
2025 update update log

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23rd May 2025 22nd May 2025 14th May 2025 6th March 2025 27th March 2025 26th February 2025