Sales- Data Dictionary
Sales- Data Dictionary
This document contains the formulas and definitions for all terms used in the dashboards under the sales tab on Pulse.
For details on the tables and columns used in various sales dashboards, click here.
Dimensions
Attributes or fields that categorize data for sorting, grouping, and labelling, such as dates, locations, and channel.
| Dimensions | Formula | Definition |
|---|---|---|
| Brand | Filter data by brand name | Includes Brand name from input given by the user when creating the integration. This filter enables users to analyze data specific to a particular brand. |
| Country | Filter by country | This filter helps users view data specific to a particular country or region where their products are sold. |
| Customer Segment | Calculated using the RFM (Recency, frequency and monetary value) model | Customer segment as per their recency, frequency and revenue of sales |
| Date | Filter by date | Filter by a given date range. This allows users to analyze data within a specific timeframe. |
| Previous Period | Sum of (Previous period KPI) |
Here the reference period is the period under consideration and previous period is the period before the reference period. Example: When Reference period is 30D, it means current Day -1 to current day -30 Previous period for the same reference period will be: current Day -31 to current day -60 |
| Previous Period% |
Sum of (Reference period KPI - previous period KPI) divided by sum of previous period KPI Example: sum of (Reference period Sales - previous period Sales) divided by sum of previous period Sales |
Here the reference period is the period under consideration and previous period is the period before the reference period. Example: When Reference period is 30D, it means current Day -1 to current day -30 Previous period for the same reference period will be: current Day -31 to current day -60 |
| Previous year | Sum of (Previous year KPI) |
Previous year KPI helps understand the same KPI, for the same period in the previous year. Example: If you are looking at the AOV yesterday (2024/05/08) then the previous year AOV will be the AOV on 2023/05/08. |
| Sales Channel | Filter by sales channel or platform | This filter allows users to view data based on the platform or channel through which sales are made, such as Amazon, Shopify, or others. |
| Spend Type | if ad sales = 0 then 'Wasted Spend' else if ad spend < ad sales then "Safe Spend" else if ad spend > ad sales then "Concerned Sales" | Spend type category created using below criteria: If Sales from Advertising is 0 then it is wasted spend. If ad spend is less than ad sales then it is a safe spend else if ad spend is more than ad sales then it is concerned Spend |
| YoY (Year on Year)% |
Sum of (Reference period KPI - previous year KPI in the same period) divided by sum of previous year KPI in the same period. Example: sum of (Reference period Sales - previous year sales in the same period) divided by sum of previous year sales in the same period |
Year on year% change gives a comparison between the period under consideration and the same period in the last year. Example: When Reference period is 2024/11/01 to 2024/11/07 Then the previous period will be 2023/11/01 to 2023/11/07 |
| Yesterday | Current Date -1 | |
| 07 Days, 30 days, 60 days, 90 days | Current Day -1 to current day -7, -30, -60, -90 | |
| This Week | Current Week to Date | |
| Last Week | Current Week -1 | |
| This Month | Current Month to Date | |
| Last Month | Current Month -1 | |
| This Year | Current Year to Date | |
| Last Year | Current Year - 1 | |
| 30d, 60d, 90d, 12 months | Sum of revenue generated from customer between acquisition date and (acquisition date + 30 days, 60 days, 90 days, 12 months) |
Measures
Measure are quantitative metrics or values that can be aggregated and analyzed, such as sales, profit, and traffic.
| Measures | Formula | Definition |
|---|---|---|
| Ad Sales | Sum of ad sales | Total ad sales from Sponsored brands, Sponsored products, Sponsored display for Amazon and Google Ads, Facebook Ads and Bing Ads for Shopify platform |
| Ad Spend | Sum of ad spend | Total ad spend from Sponsored brands, Sponsored products, Sponsored display for Amazon and Google Ads, Facebook Ads and Bing Ads for Shopify platform |
| ASINs | Count of distinct ASINs | Total ASINs in the Inventory |
| Capex (Capital expenditure) | Sum of capex value | Total available quantity of products multiplied by cogs |
| Clicks | Sum of clicks | Total clicks from Google Ads, Facebook Ads, Bing Ads for Shopify |
| Customers | Count of distinct customer id | Total customer with sales in the selected date range |
| Impressions | Sum of total impressions | Total impressions from Sponsored brands, Sponsored products, Sponsored display for Amazon and total impressions from Google Ads, Facebook Ads, Bing Ads for Shopify |
| Inventory on Hand | Sum of available units multiplied by sales price | The sum of inventory on hand calculated by multiplying available quantity and sales price of each product |
| New Customers | Count of distinct new customer ids | Total new customers in the selected date range |
| OOS (Out of stock) | Sum of OOS flag or Count of distinct SKUs with availability 0 | Number of products went out of stock in the inventory or total out of stock SKUs in the inventory |
| OOS ASINS (Out of stock ASINS) | Sum of OOS ASINs (count of ASINs with availability=0 in the inventory) | Total out of stock ASINs in the inventory |
| OOS Count (Out of stock Count) | Sum of OOS Count | Number of products that went out of stock in the inventory |
| Profit | Sum of profit | Product sales, product tax, discounts, refunds, shipping, advertising, fees, cogs and other income and expenses are included in calculating profit |
| Refund | Sum of refund amount | Total of item price of products from returned orders by order date |
| Revenue | Sum of total revenue | Total revenue is the sum of item price from Orders except Returns |
| Sales | Sum of total price | Sales is sum of item price, item tax, gift wrap tax, shipping tax of orders excluding Returns |
| Sessions | Sum of sessions | Total sessions from Amazon Seller Central, Amazon Vendor Central and GA4 |
| SKUs (Stock Keeping Unit) | Count of distinct SKUs | Total SKUs in the Inventory |
| Total Discounts | Sum of Order discount | Total discount value(order discount + shipping discount) from orders |
| Total Reviews | Sum of review count | Includes total reviews received for orders in a selected date range for Amazon |
| Traffic | Sum of sessions | Total sessions from Amazon Seller Central, Amazon Vendor Central and GA4 |
Derived Measures
Calculated fields created from existing dimensions or measures using mathematical or logical operations to provide additional insights.
| Derived Measures | Formula | Definition |
|---|---|---|
| % of ASINs forming 80% of sales | Sum of count of ASINs that formed 80% sales | Total ASINs forming 80% of overall sales |
| ACOS (Advertising Cost of Sales) | Sum of total ad spend divided by sum of total ad sales | Ratio of total ad spend to total ad sales from Sponsored brands, Sponsored products, Sponsored display for Amazon |
| Active ASINs | Sum of active ASINs (active ASINs count) | Total active ASINs in the Inventory |
| Ad AOV (Average order value) | Sum of total ad sales divided by sum of total marketing conversions | Average order value of ad sales |
| Ad Discounts | Sum of ad discounts | Total discount value of ad sales |
| Ad Profit % | Sum of ad profits divided by Sum of total revenue | Ratio of total profits from ad sales to total revenue |
| Ad Revenue | Sum of total ad sales | Total ad sales from Sponsored brands, Sponsored products, Sponsored display for Amazon |
| Ad RR (Ad return rate)% | Sum of ad refunds divided by sum of total ad quantity | Ratio of returned quantity of Ad orders to total Ad Orders quantity by order date |
| Ad Sales % | Sum of ad sales divided by sum of revenue | Ratio of total ad sales from advertising to total revenue from sales |
| AOV (Average order Value) | Sum of total revenue divided by sum of total orders | Ratio of total revenue to distinct order count excluding returns |
| ASINs ineligible for Ads | Sum of ineligible ASINs (ASINs count ineligible for ads) | Total ASINs ineligible for ads in the inventory |
| ASINs with Buy box < 80% |
Sum of buy box ASINs (ASINs count with buy box percentage < 80%) |
Total ASINs in the Inventory with buy box percentage < 80% |
| Average Discount | Sum of order discount divided by sum of discounted order count | Ratio of sum of total order discount (order discount + shipping discount) to the total orders with discount |
| Average Rating | Sum of rating divided by sum of review count |
Ratio of sum of rating to total reviews for orders contains negative and neutral feedback (one to three stars) from buyers who rated the seller's performance. |
| B2B AOV (B2B Average order Value) | Sum of b2b revenue divided by sum of b2b orders | Average order value of B2B sales |
| B2B Discounts | Sum of b2b item discount | Total discount value of B2B sales |
| B2B Profit % | Sum of b2b profits divided by Sum of b2b revenue | Ratio of total profits from Orders of business type B2B to b2b revenue |
| B2B Revenue | Sum of b2b revenue | Total revenue from Orders of business type B2B |
| B2B RR (B2B Return rate)% | Sum of b2b refunded quantity by order date divided by sum of b2b quantity | Ratio of returned quantity of B2B orders to total B2B Orders quantity by order date |
| B2C AOV (Average order Value) | Sum of b2c revenue divided by sum of b2c orders | Average order value of B2C sales |
| B2C Discounts | Sum of b2c item discount | Total discount value of B2C sales |
| B2C Profit % | Sum of b2c profits divided by Sum of b2c revenue | Ratio of total profits from Orders of business type B2C to b2c revenue |
| B2C Revenue | Sum of b2c revenue | Total revenue from Orders of business type B2C |
| B2C RR (B2B Return rate)% | Sum of b2c refunded quantity by order date divided by sum of b2c quantity | Ratio of returned quantity of B2C orders to total B2C Orders quantity by order date |
| Bottom 10 ASIN's by Total Revenue | Bottom 10 ASINs ordered by total revenue descending | |
| CAC (Customer Acquisition Cost) | Sum of ad spend divided by sum of new customers count | ratio of total ad spend to total new customers count from Sponsored brands, Sponsored products, Sponsored display for Amazon and Google Ads, Facebook Ads and Bing Ads for Shopify platform |
| CLV (Customer Life time value) | Revenue generated by new customers in next 30 days, 60 days, 90 days, 12 months period starting from the date of their acquisition | |
| CR (Conversion Rate)% | Sum of conversions divided by sum of clicks | Ratio of total conversions to total clicks from Sponsored brands, Sponsored products, Sponsored display for Amazon and Google Ads, Facebook Ads and Bing Ads for Shopify platform |
| CPA (Cost per acquisition) | Sum of ad spend divided by sum of conversions | Ratio of total ad spend to total conversions from Sponsored brands, Sponsored products, Sponsored display for Amazon and Google Ads, Facebook Ads and Bing Ads for Shopify platform |
| CPC (Cost per click) | Sum of ad spend divided by sum of clicks | Ratio of total ad spend to total clicks from Sponsored brands, Sponsored products, Sponsored display for Amazon and Google Ads, Facebook Ads and Bing Ads for Shopify platform |
| CTR% (Click-through rate) | Sum of total clicks divided by sum of total impressions | Ratio of total clicks to total impressions from Sponsored brands, Sponsored products, Sponsored display for Amazon and ratio of total clicks to impressions from Google Ads, Facebook Ads, Bing Ads for Shopify |
| DOH (Days of Inventory on Hand) | Sum of available units divided by sum of 30 days average Inventory velocity (number of times they sell and replace the inventory) | Average days of inventory on hand |
| Existing Customer AOV (Average order value) | Sum of existing customer revenue divided by sum of existing customer orders | Average order value of Orders of Existing Customers |
| Existing Customer Discounts | Sum of existing customer item discount | Total discount value from existing customer Orders |
| Existing Customer Profit % | Sum of existing customer profits divided by Sum of existing customer revenue | Ratio of total profits from Orders of Existing Customers to existing customer revenue |
| Existing Customer Revenue | Sum of existing customer revenue | Total revenue from Orders of Existing Customers |
| Existing Customer RR (Return Rate)% | Sum of existing customer refunded quantity by order date divided by sum of existing customer quantity | Ratio of returned quantity of Existing customers orders to the total Existing customer Orders quantity by order date |
| Inactive available ASINs | Sum of inactive available ASINs (count of inactive ASINs with availability>0 in the inventory) | Total inactive ASINs that are available in the inventory |
| Inventory older than 90d | Sum of inventory age 91 to 180 days, inventory age 181 to 270 days, inventory age 271 to 365 days, inventory age 365 plus days | Total products with inventory age older than 90 days |
| Mobile Traffic | Sum of mobile sessions | Total mobile sessions from Amazon Seller Central, Amazon Vendor Central and GA4 |
| New Customer AOV (Average order value) | Sum of new customer revenue divided by sum of new customer orders | Average order value of Orders of New Customers |
| New Customer Discounts | Sum of new customer item discount | Total discount value from New customer orders |
| New Customer Profit % | Sum of new customer profits divided by Sum of new customer revenue | Ratio of total profits from Orders of New Customers to new customer revenue |
| New Customer Revenue | Sum of new customer revenue | Total revenue from Orders of New Customers |
| New Customer RR (Return Rate)% | Sum of new customer refunded quantity by order date divided by sum of new customer quantity | Ratio of returned quantity of new customers orders to the total new customer Orders quantity by order date |
| New Customer Sales % | Sum of new customer sales divided by sum of revenue | Ratio of sales from new customers (revenue resulting from a customer's first order in the selected date range) and total revenue from sales |
| Organic AOV (Average order value) | Sum of organic sales divided by sum of organic conversions | Average order value of organic sales |
| Organic Discounts | Sum of organic discounts | Total discount value of organic sales |
| Organic Profit % | Sum of organic profits divided by Sum of total revenue | Ratio of total profits from Organic sales to total revenue |
| Organic Revenue | Sum of organic sales | Difference of total revenue and total ad sales |
| Organic RR (Return Rate)% | Sum of organic refunds divided by sum of organic quantity | Ratio of returned quantity of Organic orders to total Organic Orders quantity by order date |
| OTP AOV (One-time purchase Average order value) | Sum of one-time purchase revenue divided by sum of one-time purchase orders | Average order value of One time purchase orders |
| OTP Profit % (One-time purchase profit%) | Sum of one-time purchase profits divided by Sum of otp revenue | Ratio of total profits from One time purchase Orders to one time purchase revenue |
| OTP Revenue (One-time purchase Revenue) | Sum of one-time purchase revenue | Total revenue from One time purchase Orders |
| OTP RR (One time purchase Return Rate)% | Sum of one-time purchase refunded quantity by order date divided by sum of one-time purchase quantity | Ratio of returned quantity of One time purchase orders to total One time purchase Orders quantity by order date |
| Profit% | Sum of profit divided by sum of total price | Ratio of total profit to total revenue from sales |
| Return Rate % | Sum of returned orders count divided by sum of orders | Ratio of total returned orders quantity to total orders quantity by order date |
| ROAS (Return on ad spends) | Sum of Ad Sales divided by Sum of Ad Spend | Ratio of total ad sales to total ad spend from Sponsored brands, Sponsored products, Sponsored display for Amazon and Google Ads, Facebook Ads and Bing Ads for Shopify platform |
| Sales by Product Category | Sum of total sales grouped by product category | Total sales revenue by product category |
| SKUs per Asin | Count of distinct SKU divided by count of distinct ASIN | Average number of SKUs per ASIN in the Inventory |
| SNS AOV (Subscription Average order value) | Sum of subscription order revenue divided by sum of subscription order orders | Average order value of Subscription orders |
| SNS Profit (Subscription Profit)% | Sum of subscription order profits divided by Sum of sns revenue | Ratio of total profits from Subscription Orders to subscription orders revenue |
| SNS Revenue (Subscription revenue) | Sum of subscription order revenue | Total revenue from Subscription Orders |
| SNS RR% (Subscription return rate%) | Sum of subscription order refunded quantity by order date divided by sum of subscription order quantity | Ratio of returned quantity of Subscription purchase orders to total Subscription purchase Orders quantity by order date |
| Suppressed ASINS | Sum of search suppressed ASINs(count of ASINs that are search suppressed) | Total search suppressed ASINs count |
| TACOS (Total Advertising Cost of Sales) | Sum of total ad spend divided by sum of total revenue | Ratio of ad spend from Sponsored brands, Sponsored products, Sponsored display for Amazon to total sales revenue from overall orders |
| Top 10 ASIN's by Total Revenue | Top 10 ASINs ordered by total revenue descending |
