Essential Attributes and Supported Tables for Heypoplar

Discover the key attributes and tables supported by Heypoplar to enhance your understanding and utilization of this powerful tool.

Essential Attributes and Supported Tables for Heypoplar

Discover the key attributes and tables supported by Heypoplar to enhance your understanding and utilization of this powerful tool.

In this article, we will look at the essential attributes and tables Heypoplar supports.

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About Heypoplar

HeyPoplar is a marketing platform that enables eCommerce brands to launch and manage direct mail campaigns with the ease and automation of digital marketing. By integrating with platforms like Shopify, Klaviyo, and others, HeyPoplar allows businesses to trigger personalized, data-driven postcards, letters, and other print materials based on customer behaviors and attributes. Its key features include audience segmentation, campaign analytics, A/B testing, and API access for advanced workflow automation. HeyPoplar helps brands enhance customer engagement, retention, and ROI by bridging the gap between online and offline channels.

Use Cases

HeyPoplar is ideal for eCommerce and DTC brands looking to enhance their customer engagement strategies with automated, personalized direct mail. Common use cases include:

Cart Abandonment Campaigns
Automatically send personalized postcards or discount offers to customers who abandon their shopping carts, encouraging them to complete their purchases.

Win-Back Campaigns
Re-engage lapsed customers with tailored offers or product updates to bring them back into the sales funnel.

Welcome Series
Send a printed welcome letter or gift voucher to new customers as part of an onboarding flow, increasing brand loyalty and repeat purchases.

Post-Purchase Follow-Ups
Trigger thank-you notes, referral program invites, or review requests after an order is fulfilled to boost customer satisfaction and advocacy.

VIP or Loyalty Program Promotions
Recognize high-value customers with exclusive offers, early access to new products, or personalized notes.

Seasonal or Event-Based Campaigns
Deliver timely promotions around holidays, product launches, or major events using segmented audience lists.

Lookalike Targeting via CRM Data
Use existing customer data to build lookalike audiences and reach potential new customers through direct mail.