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Amazon Sponsored Products

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      Amazon Sponsored Products

      Essential Attributes

      The following table shows some of the essential connector attributes and their details:

      Features Details
      Release Status Released
      Source API Version V2
      Table Selection Yes
      Column Selection Yes
      Edit Integration Yes
      Replication Type Selection No
      Authentication Parameters Login ID and Password
      Replication Type Full Replication Key Based Incremental
      Replication Key Date
      Suggested Replication Frequency 24 hours
      Supports attribution Yes

       Supported Tables

      The following table lists all the tables supported by Daton for the Amazon Sponsored Products connector:

      Supported Table Names
      Profile
      Portfolio
      Store
      ProductMetadata
      Campaign
      CampaignEx
      AdGroup
      AdGroupEx
      BiddableKeyword
      BiddableKeywordsEx
      NegativeKeyword
      NegativeKeywordEx
      CampaignNegativeKeyword
      CampaignNegativeKeywordEx
      ProductAd
      ProductAdEx
      TargetingClause
      TargetingClauseEx
      KeywordBidRecommendations
      TargetBidRecommendations
      SuggestedKeywords
      ProductTargetingRecommendations
      NegativeTargetingClause
      CampaignsReports
      Store_AsinEngagement
      StoresInsights

      Reports Mapping

      The following table represents how Daton maps tables with respect to the reports you see in the Amazon Ad console interface.

      Report in Ad console Report in Daton
      Search term SearchTermKeywordReport
      Targeting SearchTermTargetingReport
      Advertised product ProductAdsReport
      Campaign CampaignsReport
      Budget -
      Placement PlacementCampaignsReport
      Purchased product

      AsinsReportWithTargetId

      AsinsReportWithKeywordId

      Performance Over Time -
      Search Term Impression Share -
      Gross And Invalid Traffic -

      Known Issues

      1. Amazon reconciles data and may update metrics for up to 30 days. If you want to use 7-day attribution metrics, then you must select 8-day attribution offset in the configuration.
      2. Daton will repeat the report data for a given date depending on the attribution offset selected
      3. Data would always be fetched for the previous day after 2 AM Seller time
      4. There can be mismatches of <1% in metrics even with 30-day attribution selection in Daton

      Authentication Credentials

      1. Sponsored Product APIs work for 'Seller' type users. Agency users and Attribution accounts will not have access to APIs.
      2. User account used for authentication must have access to Campaign Manager and all Reports.

      Integrate Amazon Sponsored Product Ads with Daton

      1. Sign in to Daton.
      2. Select Amazon Sponsored Product from the Connectors page.
      3. Provide all required configuration parameters - Integration Name, Replication Frequency, History, Region/Marketplace, and Attribution lookback. The integration name would be used while creating tables in the warehouse and cannot be changed later.
      4. You will be redirected to the Amazon Advertising login page to authorize Daton to extract data periodically. Log in with your seller account.
      5. After authentication, you will be prompted to choose from the list of available Amazon Advertising Accounts/ProfileIds.
      6. After account selection, you'll be prompted to select the Tables/APIs for replication.
      7. Then select the required fields for each table.
      8. Submit the integration.

      Workflow

      1. Integrations would be in the configuring state initially. They would be moved to the active state when selected tables are created in the warehouse.
      2. Users would be able to edit/pause/re-activate/delete integration anytime.
      3. Users can view job status and process logs from the integration details page by clicking on the integration name from the active list.

      Schema Information

      Dive deeper into data structuring essentials by now visiting the Amazon Sponsored Products - Schema Information page.

      e-commerce promotion amazon promotion

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      Table of Contents

      Essential Attributes Supported Tables Reports Mapping Known Issues Authentication Credentials Integrate Amazon Sponsored Product Ads with Daton Workflow Schema Information

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