Essential Attributes and Supported Tables for Applovin

Discover the key attributes and tables supported by Applovin to enhance your understanding and utilization of this powerful tool.

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In this article, we will look at the essential attributes and tables Applovin supports.

Find the links to other articles related to Applovin below:

About Applovin

AppLovin is a leading mobile technology company that provides a comprehensive platform for app developers to grow and monetize their apps. Through its suite of solutions—including user acquisition, in-app advertising, analytics, and app discovery—AppLovin enables developers to reach broader audiences, optimize performance, and drive revenue. The platform leverages advanced machine learning and a vast ad network to deliver highly targeted, high-performance marketing campaigns. In addition to supporting third-party developers, AppLovin owns a portfolio of popular mobile apps and gaming studios, making it a major player in the mobile app ecosystem.

Use Cases

User Acquisition: Run targeted ad campaigns to acquire high-value users for mobile apps using advanced machine learning and segmentation.

Ad Monetization: Integrate AppLovin's SDK to show relevant ads in mobile apps and maximize revenue through real-time bidding.

Ecommerce Advertising: Promote product catalogs via dynamic product ads to drive conversions and measure ROAS effectively.

Campaign Optimization: Access performance reports to optimize creatives, bids, and targeting strategies across various campaigns.

Playable Ads and Video Ads: Deliver engaging interactive or video-based creatives to boost user engagement and install rates.

Cross-Promotion: Promote one app within another app in the developer's portfolio to increase installs and retention.

A/B Testing: Test multiple versions of creatives or audience segments to find the best-performing combinations.

Essential Attributes

The following table lists some of the essential connector attributes and their details: 

Features Details
Release Status Stable
Source API Version v1
Table Selection Yes
Column Selection Yes
Edit Integration Yes
Replication Type Selection Key
Authentication Parameters API Key
Replication Type Key Based Replication

Supported Tables

Supported Tables Names
Ecommerce Advertiser

To know more about the supported APIs and tables, read: Schema Information for Heypoplar.