Schema Information - EdgeMeshSuite

Discover the importance of schema information and how it impacts data organization and management within various systems. Explore how schema information helps users understand the structure and relationships of data to enhance overall efficiency.

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Tables/APIs 

The following table is associated with the EdgeMesh connector.

DimensionsConversionsReport

Purpose:The DimensionsConversionsReport in EdgemeshSuite Analytics is essentially used to break down conversion funnel data by specific dimensions so you can analyze what factors are driving conversions.

It helps you answer questions like:

  • Which traffic sources (utmSource, utmCampaign) are converting best?
  • Which devices, locations, or user segments lead to higher conversions?
  • How different dimensions impact user journey → conversion

Source API Doc: Not Applicable 

Fields
 

Field Name DataType
dateTimeHour TIMESTAMP
utmCampaign STRING
utmSource STRING
utmMedium STRING
utmCreative STRING
utmAdid STRING
channel STRING
referrerSource STRING
country STRING

DimensionsAttributionsReport:
The DimensionsAttributionsReport in EdgemeshSuite Analytics is designed to provide detailed insights into how different dimensions contribute to user behavior, conversions, and overall performance across your website.

PurPose:

Attribution Analysis:
It helps identify how various dimensions—such as traffic sources, devices, geographies, and campaigns—contribute to conversions and user engagement. This enables a clearer understanding of which factors drive results.

Multi-Dimensional Insights:
The report breaks down performance across multiple dimensions, allowing businesses to analyze how combinations (e.g., device + location or source + campaign) impact outcomes.

Marketing Effectiveness:
By mapping conversions back to specific attribution dimensions, it enables teams to evaluate the effectiveness of marketing channels and campaigns more accurately.

Performance Optimization:
It highlights high-performing and underperforming segments, helping businesses optimize strategies, improve targeting, and allocate resources more efficiently.

Data-Driven Decision Making:
With granular attribution data, businesses can make informed decisions about customer acquisition, campaign investments, and user experience improvements.

Source API Doc: Not Applicable

Fields

Field Name Datatype
campaignName STRING
campaignId STRING
adPlatform STRING
adGroupName STRING
adName STRING
bidType STRING
budgetDaily NUMERIC
adId STRING
dateMonth TIMESTAMP

 

 

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