Essential Attributes and Supported Tables for Walmart Connect
Essential Attributes and Supported Tables for Walmart Connect
In this article, we will look at the essential attributes and tables supported by Walmart Connect.
Find the links to other articles related to Walmart Connect below:
About Walmart Connect
Walmart Connect is an advertising platform by Walmart, which helps brands and businesses reach Walmart's vast customer base across channels. Walmart Ads leverages Walmart's extensive first-party data to enable highly targeted and measurable advertising campaigns.
We currently extract data only for Sponsored Search and Sponsored Brands. Support for Display Ads is not yet available.
To learn more or request additional table integrations, reach out to us at support@sarasanalytics.com
Key Benefits
- Track key metrics such as sales performance, budget allocation, and ROI across different campaigns to evaluate the effectiveness of ad strategies and enable data-driven decisions for optimizing future campaigns.
- Monitor organic search trends, including the top three selling items associated with key search terms. Use these insights to adjust keyword strategies and optimize ad placements based on trending searches, improving product visibility.
- Analyse the effectiveness of keywords in Sponsored Products campaigns to identify high-converting keywords and remove underperforming ones. Refining keyword strategies drives more relevant traffic to product pages, ultimately increasing conversions.
These insights enable data-informed decisions, foster collaboration with cross-functional teams, and support the optimization of ad strategies to enhance product visibility, boost sales, and strengthen brand presence on Walmart’s platform.
Essential Attributes
The following table lists some of the essential connector attributes and their details:
| Features | Details |
| Release Status | Beta |
| Source API Version | v1 |
| Table Selection | Yes |
| Column Selection | Yes |
| Edit Integration | Yes |
| Replication Type Selection | Yes |
| Authentication Parameters | Advertiser Id |
| Replication Type | Kye based Incremental |
Supported Tables
The following table lists all the tables supported by Daton for the Walmart connect connector.
| Tables/APIs Supported |
| Campaigns |
| Adgroup |
| Aditems |
| AdgroupSnapshotReport |
| AditemSnapshotReport |
| KeywordSnapshotReport |
| StatsNearRealTime |
| SuggestedKeywords |
| SponsoredBrandProfile |
| TopSearchTrends |
To know more about the supported APIs and tables, read: Schema Information for Walmart Connect
