Schema Information for Amazon Sponsored Display

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Schema Information for Amazon Sponsored Display

In this article, we will look at the schema information of the supported APIs and tables for Amazon Sponsored Display.

Find the links to other articles related to Amazon Sponsored Display Below:

Tables/APIs

The following is the list of tables or APIs associated with the Amazon Sponsored Display connector:

Profile

Purpose: Retrieve all profiles associated with the Amazon Advertising account

Source API Documentation: Amazon Sponsored Display Ads - Profile

Replication Type: Full Load

Replication Key: N/A

Portfolio

Purpose: Retrieve a list of up to 100 portfolios

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_ProductMetadata

Purpose: The Amazon Display Selector API allows integrators to receive product metadata such as inventory status, price, eligibility status and product details for SKUS or ASINs in their Product Catalog in order to launch, manage or optimize Sponsored Display, Sponsored Displays or Sponsored Display advertising campaigns. The Product Selector API is available to Sellers, Vendors, and Authors

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_NegativeTargetingClause

Purpose: Gets a list of negative targeting clauses objects for a requested set of Sponsored Display negative targets. Note that the Negative Targeting Clause object is designed for performance, and includes a small set of commonly used fields to reduce size. If the extended set of fields is required, use the negative target operations that return the NegativeTargetingClauseEx object.

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_NegativeTargetingClauseEX

Purpose: Gets an array of NegativeTargetingClauseEx objects for a set of requested negative targets. Note that this call returns the full set of negative targeting clause extended fields

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_BidRecommendations

Purpose: Provides a list of bid recommendations based on the list of input advertised ASINs and targeting clauses in the same format as the targeting API. For each targeting clause in the request a corresponding bid recommendation will be returned in the response. Currently the API will accept up to 100 targeting clauses.The recommended bids are derrived from the last 7 days of winning auction bids for the related targeting clause.

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_BrandSafetyDenyList

Purpose: Gets an array of websites/apps that are on the advertiser's Brand Safety Deny List. It can take up to 15 minutes from the time a domain is added/deleted to the time it is reflected in the deny list.

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_Campaign

Purpose: Gets an array of Campaign objects for a requested set of Sponsored Display campaigns. Note that the Campaign object is designed for performance, and includes a small set of commonly used fields to reduce size.

Source API Documentation: Amazon Sponsored Display Ads - Campaign

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_CampaignEx

Purpose: Gets an array of CampaignResponseEx objects for a set of requested campaigns.

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_AdGroup

Purpose: Gets an array of AdGroup objects for a requested set of Sponsored Display ad groups. Note that the AdGroup object is designed for performance, and includes a small set of commonly used fields to reduce size.

Source API Documentation: Amazon Sponsored Display Ads - AdGroup

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_AdGroupEx

Purpose: Gets an array of AdGroupResponseEx objects for a set of requested ad groups.

Replication: Full Replication

Replication Key: N/A

SponsoredDisplay_ProductAd

Purpose: Gets an array of ProductAd objects for a requested set of Sponsored Display product ads. Note that the ProductAd object is designed for performance, and includes a small set of commonly used fields to reduce size.

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_ProductAdEx

Purpose: Gets an array of ProductAdResponseEx objects for a set of requested ad groups. The ProductAdResponseEx object includes the extended set of available fields.

Replication Type: Full Load

Replication Key: N/A

SponsoredDisplay_TargetingClause

Purpose: Gets a list of targeting clauses objects for a requested set of Sponsored Display targets. Note that the Targeting Clause object is designed for performance, and includes a small set of commonly used fields to reduce size.

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_TargetingClauseEx

Purpose: Gets an array of TargetingClauseEx objects for a set of requested targets.

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_SuggestedProducts

Purpose: Retrieves a list of suggested products

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_RecommendedCategory

Purpose: The Sponsored Display product & category Recommendations enable you to programmatically query for recommended products or categories to target based on a given a set of advertised products (ASINs or SKU). These recommendations are based on view-to-purchase data (shoppers viewing these recommended products are likely to purchase your advertised product).

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_RecommendedProduct

Purpose: The Sponsored Display product & category Recommendations enable you to programmatically query for recommended products or categories to target based on a given a set of advertised products (ASINs or SKU). These recommendations are based on view-to-purchase data (shoppers viewing these recommended products are likely to purchase your advertised product).

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_CampaignsReport

Purpose: Retrieves Campain performance report

Source API Documentation: Amazon Sponsored Display Ads - Reports

ReportName in Seller Central: Campaigns

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_AdGroupReport

Purpose: Retrieves performance report for AdGroups

Source API Documentation: Amazon Sponsored Display Ads - Reports

ReportName in Seller Central: None

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_ProductAdsReport

Purpose: Retrieves performance report for advertised products

Source API Documentation: Amazon Sponsored Display Ads - Reports

ReportName in Seller Central: Advertised Products

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_ProductTargetingReport

Purpose: Retrieves performance report for targets

Source API Documentation: Amazon Sponsored Display Ads - Reports

ReportName in Seller Central: Targets

Replication Type: Key Based Replication

Replication Key: Date

SponsoredDisplay_AsinsReport

Purpose: Retrieves video performance report for purchased products

Source API Documentation: Amazon Sponsored Display Ads - Reports

ReportName in Seller Central: Purchased Product

Replication Type: Key Based Replication

Replication Key: Date

amazon sponsored schema

Related Articles

Table of Contents

Tables/APIs Profile Portfolio SponsoredDisplay_ProductMetadata SponsoredDisplay_NegativeTargetingClause SponsoredDisplay_NegativeTargetingClauseEX SponsoredDisplay_BidRecommendations SponsoredDisplay_BrandSafetyDenyList SponsoredDisplay_Campaign SponsoredDisplay_CampaignEx SponsoredDisplay_AdGroup SponsoredDisplay_AdGroupEx SponsoredDisplay_ProductAd SponsoredDisplay_ProductAdEx SponsoredDisplay_TargetingClause SponsoredDisplay_TargetingClauseEx SponsoredDisplay_SuggestedProducts SponsoredDisplay_RecommendedCategory SponsoredDisplay_RecommendedProduct SponsoredDisplay_CampaignsReport SponsoredDisplay_AdGroupReport SponsoredDisplay_ProductAdsReport SponsoredDisplay_ProductTargetingReport SponsoredDisplay_AsinsReport