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Schema Information for Amazon Sponsored Display

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        Schema Information for Amazon Sponsored Display

        In this article, we will look at the schema information of the supported APIs and tables for Amazon Sponsored Display.

        Find the links to other articles related to Amazon Sponsored Display Below:

        • Essential Attributes and Supported Tables for Amazon Sponsored Display
        • Setup Instructions for Amazon Sponsored Display

        Tables/APIs

        The following is the list of tables or APIs associated with the Amazon Sponsored Display connector:

        Profile

        Purpose: Retrieve all profiles associated with the Amazon Advertising account

        Source API Documentation: Amazon Sponsored Display Ads - Profile

        Replication Type: Full Load

        Replication Key: N/A

        Portfolio

        Purpose: Retrieve a list of up to 100 portfolios

        Source API Documentation: Amazon Sponsored Display Ads - Portfolio

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_ProductMetadata

        Purpose: The Amazon Display Selector API allows integrators to receive product metadata such as inventory status, price, eligibility status and product details for SKUS or ASINs in their Product Catalog in order to launch, manage or optimize Sponsored Display, Sponsored Displays or Sponsored Display advertising campaigns. The Product Selector API is available to Sellers, Vendors, and Authors

        Source API Documentation: Amazon Sponsored Display Ads - Product Metadata

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_NegativeTargetingClause

        Purpose: Gets a list of negative targeting clauses objects for a requested set of Sponsored Display negative targets. Note that the Negative Targeting Clause object is designed for performance, and includes a small set of commonly used fields to reduce size. If the extended set of fields is required, use the negative target operations that return the NegativeTargetingClauseEx object.

        Source API Documentation: Amazon Sponsored Display Ads - Negative Targeting

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_NegativeTargetingClauseEX

        Purpose: Gets an array of NegativeTargetingClauseEx objects for a set of requested negative targets. Note that this call returns the full set of negative targeting clause extended fields

        Source API Documentation: Amazon Sponsored Display Ads - Negative Targeting Extended

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_BidRecommendations

        Purpose: Provides a list of bid recommendations based on the list of input advertised ASINs and targeting clauses in the same format as the targeting API. For each targeting clause in the request a corresponding bid recommendation will be returned in the response. Currently the API will accept up to 100 targeting clauses.The recommended bids are derrived from the last 7 days of winning auction bids for the related targeting clause.

        Source API Documentation: Amazon Sponsored Display Ads - Bid Recommendations

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_BrandSafetyDenyList

        Purpose: Gets an array of websites/apps that are on the advertiser's Brand Safety Deny List. It can take up to 15 minutes from the time a domain is added/deleted to the time it is reflected in the deny list.

        Source API Documentation: Amazon Sponsored Display Ads - Brand Safety List

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_Campaign

        Purpose: Gets an array of Campaign objects for a requested set of Sponsored Display campaigns. Note that the Campaign object is designed for performance, and includes a small set of commonly used fields to reduce size.

        Source API Documentation: Amazon Sponsored Display Ads - Campaign

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_CampaignEx

        Purpose: Gets an array of CampaignResponseEx objects for a set of requested campaigns.

        Source API Documentation: Amazon Sponsored Display Ads - Campaign Extended

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_AdGroup

        Purpose: Gets an array of AdGroup objects for a requested set of Sponsored Display ad groups. Note that the AdGroup object is designed for performance, and includes a small set of commonly used fields to reduce size.

        Source API Documentation: Amazon Sponsored Display Ads - AdGroup

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_AdGroupEx

        Purpose: Gets an array of AdGroupResponseEx objects for a set of requested ad groups.

        Source API Documentation: Amazon Sponsored Display Ads - AdGroup Extended

        Replication: Full Replication

        Replication Key: N/A

        SponsoredDisplay_ProductAd

        Purpose: Gets an array of ProductAd objects for a requested set of Sponsored Display product ads. Note that the ProductAd object is designed for performance, and includes a small set of commonly used fields to reduce size.

        Source API Documentation: Amazon Sponsored Display Ads - Product Ads

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_ProductAdEx

        Purpose: Gets an array of ProductAdResponseEx objects for a set of requested ad groups. The ProductAdResponseEx object includes the extended set of available fields.

        Source API Documentation: Amazon Sponsored Display Ads - Product Ads Extended

        Replication Type: Full Load

        Replication Key: N/A

        SponsoredDisplay_TargetingClause

        Purpose: Gets a list of targeting clauses objects for a requested set of Sponsored Display targets. Note that the Targeting Clause object is designed for performance, and includes a small set of commonly used fields to reduce size.

        Source API Documentation: Amazon Sponsored Display Ads - Targeting

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_TargetingClauseEx

        Purpose: Gets an array of TargetingClauseEx objects for a set of requested targets.

        Source API Documentation: Amazon Sponsored Display Ads - Targeting Extended

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_SuggestedProducts

        Purpose: Retrieves a list of suggested products

        Source API Documentation: Amazon Sponsored Display Ads - Suggested Products

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_RecommendedCategory

        Purpose: The Sponsored Display product & category Recommendations enable you to programmatically query for recommended products or categories to target based on a given a set of advertised products (ASINs or SKU). These recommendations are based on view-to-purchase data (shoppers viewing these recommended products are likely to purchase your advertised product).

        Source API Documentation: Amazon Sponsored Display Ads - Recommendations

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_RecommendedProduct

        Purpose: The Sponsored Display product & category Recommendations enable you to programmatically query for recommended products or categories to target based on a given a set of advertised products (ASINs or SKU). These recommendations are based on view-to-purchase data (shoppers viewing these recommended products are likely to purchase your advertised product).

        Source API Documentation: Amazon Sponsored Display Ads - Recommendations

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_CampaignsReport

        Purpose: Retrieves Campain performance report

        Source API Documentation: Amazon Sponsored Display Ads - Reports

        ReportName in Seller Central: Campaigns

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_AdGroupReport

        Purpose: Retrieves performance report for AdGroups

        Source API Documentation: Amazon Sponsored Display Ads - Reports

        ReportName in Seller Central: None

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_ProductAdsReport

        Purpose: Retrieves performance report for advertised products

        Source API Documentation: Amazon Sponsored Display Ads - Reports

        ReportName in Seller Central: Advertised Products

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_ProductTargetingReport

        Purpose: Retrieves performance report for targets

        Source API Documentation: Amazon Sponsored Display Ads - Reports

        ReportName in Seller Central: Targets

        Replication Type: Key Based Replication

        Replication Key: Date

        SponsoredDisplay_AsinsReport

        Purpose: Retrieves video performance report for purchased products

        Source API Documentation: Amazon Sponsored Display Ads - Reports

        ReportName in Seller Central: Purchased Product

        Replication Type: Key Based Replication

        Replication Key: Date

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        Related Articles

        • Setup Instructions for Amazon Sponsored Display
        • Schema Information for Amazon DSP
        • Essential Attributes and Supported Tables

        Table of Contents

        Tables/APIs Profile Portfolio SponsoredDisplay_ProductMetadata SponsoredDisplay_NegativeTargetingClause SponsoredDisplay_NegativeTargetingClauseEX SponsoredDisplay_BidRecommendations SponsoredDisplay_BrandSafetyDenyList SponsoredDisplay_Campaign SponsoredDisplay_CampaignEx SponsoredDisplay_AdGroup SponsoredDisplay_AdGroupEx SponsoredDisplay_ProductAd SponsoredDisplay_ProductAdEx SponsoredDisplay_TargetingClause SponsoredDisplay_TargetingClauseEx SponsoredDisplay_SuggestedProducts SponsoredDisplay_RecommendedCategory SponsoredDisplay_RecommendedProduct SponsoredDisplay_CampaignsReport SponsoredDisplay_AdGroupReport SponsoredDisplay_ProductAdsReport SponsoredDisplay_ProductTargetingReport SponsoredDisplay_AsinsReport

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