Essential Attributes and Supported Tables for Amazon Sponsored Display
Essential Attributes and Supported Tables for Amazon Sponsored Display
Amazon Sponsored Display is an advertising solution that allows sellers to showcase their products on and off Amazon, reaching potential customers wherever they browse. It enables advertisers to target audiences based on interests, shopping behaviour, and product relevancy. The benefits include increased product visibility, expanded audience reach, and the potential to drive both on- and off-platform sales.
In this article, we will look at the essential attributes and tables supported by the Amazon Sponsored Display connector.
Find the links to other articles related to Amazon Sponsored Display Below:
Essential Attributes
The following table shows some of the essential connector attributes and their details:
| Features | Details |
|---|---|
| Release Status | Released |
| Source API Version | V2 |
| Table Selection | Yes |
| Column Selection | Yes |
| Edit Integration | Yes |
| Replication Type Selection | No |
| Authentication Parameters | Seller Login Id and Password |
| Replication Type | Full Replication Key Based Incremental |
| Replication Key | Date |
| Suggested Replication Frequency | 24 hours |
| Supports attribution | Yes |
Supported Tables
The following table lists all the tables supported by Daton for the Amazon Sponsored Display connector:
| Supported Table Names |
|---|
| Profile |
| Portfolio |
| Store |
| SponsoredDisplay_ProductMetadata |
| SponsoredDisplay_Campaign |
| SponsoredDisplay_AdGroup |
| SponsoredDisplay_Keywords |
| SponsoredDisplay_Drafts |
| SponsoredDisplay_StoresAssets |
| SponsoredDisplay_NegativeKeywords |
| SponsoredDisplay_Targets |
| SponsoredDisplay_NegativeTargets |
| SponsoredDisplay_TargetingRecommendations |
| SponsoredDisplay_BidRecommendations |
| SponsoredDisplay_CampaignsReports |
| SponsoredDisplay_PlacementCampaignsReport |
| SponsoredDisplay_AdGroupsReport |
| SponsoredDisplay_KeywordsReport |
| SponsoredDisplay_PlacementKeywordsReport |
| SponsoredDisplay_SearchTermKeywordsReport |
| SponsoredDisplay_TargetReport |
| SponsoredDisplay_HeadlineSearchReport |
| SponsoredDisplay_SearchTermHeadlineSearchReport |
| SponsoredDisplay_KeywordsVideoReport |
| SponsoredDisplay_AdGroupsVideoReport |
| SponsoredDisplay_CampaignsVideoReport |
| SponsoredDisplay_PlacementCampaignsVideoReport |
| SponsoredDisplay_SearchTermKeywordsVideoReport |
| SponsoredDisplay_PlacementKeywordsVideoReport |
| SponsoredDisplay_TargetVideoReport |
Reports Mapping
The following table represents how Daton maps tables with respect to the reports you see in the Amazon Ad console interface.
| Report in Ad console | Report in Daton |
|---|---|
| Campaign | SponsoredDisplay_CampaignsReport |
| Targeting | SponsoredDisplay_ProductTargetingReport |
| Advertised Product | SponsoredDisplay_ProductAdsReport |
| Purchase Product | SponsoredDisplay_AsinsReport |
| Matched target |
|
| Gross And Invalid Traffic | - |