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Schema Information for Amazon Sponsored Display

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      Schema Information for Amazon Sponsored Display

      In this article, we will look at the schema information of the supported APIs and tables for Amazon Sponsored Display.

      Find the links to other articles related to Amazon Sponsored Display Below:

      • Essential Attributes and Supported Tables for Amazon Sponsored Display
      • Setup Instructions for Amazon Sponsored Display

      Tables/APIs

      The following is the list of tables or APIs associated with the Amazon Sponsored Display connector:

      Profile

      Purpose: Retrieve all profiles associated with the Amazon Advertising account

      Source API Documentation: Amazon Sponsored Display Ads - Profile

      Replication Type: Full Load

      Replication Key: N/A

      Portfolio

      Purpose: Retrieve a list of up to 100 portfolios

      Source API Documentation: Amazon Sponsored Display Ads - Portfolio

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_ProductMetadata

      Purpose: The Amazon Display Selector API allows integrators to receive product metadata such as inventory status, price, eligibility status and product details for SKUS or ASINs in their Product Catalog in order to launch, manage or optimize Sponsored Display, Sponsored Displays or Sponsored Display advertising campaigns. The Product Selector API is available to Sellers, Vendors, and Authors

      Source API Documentation: Amazon Sponsored Display Ads - Product Metadata

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_NegativeTargetingClause

      Purpose: Gets a list of negative targeting clauses objects for a requested set of Sponsored Display negative targets. Note that the Negative Targeting Clause object is designed for performance, and includes a small set of commonly used fields to reduce size. If the extended set of fields is required, use the negative target operations that return the NegativeTargetingClauseEx object.

      Source API Documentation: Amazon Sponsored Display Ads - Negative Targeting

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_NegativeTargetingClauseEX

      Purpose: Gets an array of NegativeTargetingClauseEx objects for a set of requested negative targets. Note that this call returns the full set of negative targeting clause extended fields

      Source API Documentation: Amazon Sponsored Display Ads - Negative Targeting Extended

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_BidRecommendations

      Purpose: Provides a list of bid recommendations based on the list of input advertised ASINs and targeting clauses in the same format as the targeting API. For each targeting clause in the request a corresponding bid recommendation will be returned in the response. Currently the API will accept up to 100 targeting clauses.The recommended bids are derrived from the last 7 days of winning auction bids for the related targeting clause.

      Source API Documentation: Amazon Sponsored Display Ads - Bid Recommendations

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_BrandSafetyDenyList

      Purpose: Gets an array of websites/apps that are on the advertiser's Brand Safety Deny List. It can take up to 15 minutes from the time a domain is added/deleted to the time it is reflected in the deny list.

      Source API Documentation: Amazon Sponsored Display Ads - Brand Safety List

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_Campaign

      Purpose: Gets an array of Campaign objects for a requested set of Sponsored Display campaigns. Note that the Campaign object is designed for performance, and includes a small set of commonly used fields to reduce size.

      Source API Documentation: Amazon Sponsored Display Ads - Campaign

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_CampaignEx

      Purpose: Gets an array of CampaignResponseEx objects for a set of requested campaigns.

      Source API Documentation: Amazon Sponsored Display Ads - Campaign Extended

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_AdGroup

      Purpose: Gets an array of AdGroup objects for a requested set of Sponsored Display ad groups. Note that the AdGroup object is designed for performance, and includes a small set of commonly used fields to reduce size.

      Source API Documentation: Amazon Sponsored Display Ads - AdGroup

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_AdGroupEx

      Purpose: Gets an array of AdGroupResponseEx objects for a set of requested ad groups.

      Source API Documentation: Amazon Sponsored Display Ads - AdGroup Extended

      Replication: Full Replication

      Replication Key: N/A

      SponsoredDisplay_ProductAd

      Purpose: Gets an array of ProductAd objects for a requested set of Sponsored Display product ads. Note that the ProductAd object is designed for performance, and includes a small set of commonly used fields to reduce size.

      Source API Documentation: Amazon Sponsored Display Ads - Product Ads

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_ProductAdEx

      Purpose: Gets an array of ProductAdResponseEx objects for a set of requested ad groups. The ProductAdResponseEx object includes the extended set of available fields.

      Source API Documentation: Amazon Sponsored Display Ads - Product Ads Extended

      Replication Type: Full Load

      Replication Key: N/A

      SponsoredDisplay_TargetingClause

      Purpose: Gets a list of targeting clauses objects for a requested set of Sponsored Display targets. Note that the Targeting Clause object is designed for performance, and includes a small set of commonly used fields to reduce size.

      Source API Documentation: Amazon Sponsored Display Ads - Targeting

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_TargetingClauseEx

      Purpose: Gets an array of TargetingClauseEx objects for a set of requested targets.

      Source API Documentation: Amazon Sponsored Display Ads - Targeting Extended

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_SuggestedProducts

      Purpose: Retrieves a list of suggested products

      Source API Documentation: Amazon Sponsored Display Ads - Suggested Products

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_RecommendedCategory

      Purpose: The Sponsored Display product & category Recommendations enable you to programmatically query for recommended products or categories to target based on a given a set of advertised products (ASINs or SKU). These recommendations are based on view-to-purchase data (shoppers viewing these recommended products are likely to purchase your advertised product).

      Source API Documentation: Amazon Sponsored Display Ads - Recommendations

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_RecommendedProduct

      Purpose: The Sponsored Display product & category Recommendations enable you to programmatically query for recommended products or categories to target based on a given a set of advertised products (ASINs or SKU). These recommendations are based on view-to-purchase data (shoppers viewing these recommended products are likely to purchase your advertised product).

      Source API Documentation: Amazon Sponsored Display Ads - Recommendations

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_CampaignsReport

      Purpose: Retrieves Campain performance report

      Source API Documentation: Amazon Sponsored Display Ads - Reports

      ReportName in Seller Central: Campaigns

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_AdGroupReport

      Purpose: Retrieves performance report for AdGroups

      Source API Documentation: Amazon Sponsored Display Ads - Reports

      ReportName in Seller Central: None

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_ProductAdsReport

      Purpose: Retrieves performance report for advertised products

      Source API Documentation: Amazon Sponsored Display Ads - Reports

      ReportName in Seller Central: Advertised Products

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_ProductTargetingReport

      Purpose: Retrieves performance report for targets

      Source API Documentation: Amazon Sponsored Display Ads - Reports

      ReportName in Seller Central: Targets

      Replication Type: Key Based Replication

      Replication Key: Date

      SponsoredDisplay_AsinsReport

      Purpose: Retrieves video performance report for purchased products

      Source API Documentation: Amazon Sponsored Display Ads - Reports

      ReportName in Seller Central: Purchased Product

      Replication Type: Key Based Replication

      Replication Key: Date

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      Related Articles

      • Setup Instructions for Amazon Sponsored Display
      • Schema Information for Amazon DSP
      • Essential Attributes and Supported Tables

      Table of Contents

      Tables/APIs Profile Portfolio SponsoredDisplay_ProductMetadata SponsoredDisplay_NegativeTargetingClause SponsoredDisplay_NegativeTargetingClauseEX SponsoredDisplay_BidRecommendations SponsoredDisplay_BrandSafetyDenyList SponsoredDisplay_Campaign SponsoredDisplay_CampaignEx SponsoredDisplay_AdGroup SponsoredDisplay_AdGroupEx SponsoredDisplay_ProductAd SponsoredDisplay_ProductAdEx SponsoredDisplay_TargetingClause SponsoredDisplay_TargetingClauseEx SponsoredDisplay_SuggestedProducts SponsoredDisplay_RecommendedCategory SponsoredDisplay_RecommendedProduct SponsoredDisplay_CampaignsReport SponsoredDisplay_AdGroupReport SponsoredDisplay_ProductAdsReport SponsoredDisplay_ProductTargetingReport SponsoredDisplay_AsinsReport

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