This documentation outlines the steps to generate a report from your Facebook Ads account, enabling us to validate your Facebook Ads data against the data on your Pulse dashboard.

Steps to follow

1. Log in to your Facebook Business account.

2. Click on the "All tools" tab (hamburger icon) in the left-hand menu.

3. Go to "Analyze and report" and choose “Ads reporting.”

4. Click “Create report.”

5. Select "Pivot table" as the layout and click “Continue.”

6. Click the "Customize" button on the right side of the table to open the Custom Pivot Panel.

7. Choose "Campaign Name" and "Ad Set Name" under “Breakdown.”

8. Then Click on Metric, search and select "Amount Spent," "Impressions," "Clicks," "Purchase Conversion Value," and “Purchases.”

9. Above the table, click on the calendar icon.

10. In the left-hand pane of the calendar window, scroll and select “Custom”, then choose your preferred date range.

11. Export the Report by clicking on the download button and selecting CSV format.